2013 SPIRIT OF A WOMAN CONFERENCE OVERVIEW
EVENT
Spirit of a Woman Conference: Mind, Body, & Pocketbook!
CONCEPT
A One Day Conference that attracts women from Maryland, DC, Virginia, Pennsylvania, Delaware, New Jersey and New York. The conference workshops will empower African American women to improve their quality of life through intellectual, physical and financial enlightenment. The workshops would be led by locally and nationally acclaimed speakers devoted to women's issues.
DATE
Saturday April 13, 2013
LOCATION
Radisson Hotel at Cross Keys
100 Village Square
Baltimore, MD 21210
410-532-6900
ATTENDEES
150 – 200 Attendees: Audience to include a broad age range, professionals, business owners, and educators, colligate students, politicians, community and civic leaders, homemakers, coworkers, colleagues, friends and women from shelters.
PURPOSE
Designed to empower women of African descent in their efforts to achieve and maintain their full potential, to prepare the next generation and strengthen the Black community. To support SOAW, NCNW and GBS operations, community service projects and programs. We are membership driven and must rely on fundraising to support what we do best - lead, develop and advocate for women of African descent as they strengthen themselves, their families and communities.
TOPICS
The conference will address topics relevant to todays’ woman presented by inspiring and powerful leaders/speakers:
Creating a Balance Life
Women’s Health Issues
Financial Consciousness
LEAP - Legacy, Entrepreneurship, Advocacy, and Philanthropy
LUNCHEON KEYNOTE SPEAKER
Susan L. Taylor - Founder of National Cares Mentoring Movement; Editor Emerita of Essence Magazine; Author
PRESENTERS, SPKEAKERS & PANELISTS
Mind (Creating Balance in Your Life) Dr. Donna Shannon, Clinical Professional Counselor;
Pocketbook (“Penny Savers” & “Purse Strings”) Zazenza (Zen) Smith, President/CEO Zens Accounting;
Body (A Healthier U): Dr. Renee Parks, Author, HEALologist
Spirit-LEAP (Legacy, Entrepreneurship, Advocacy, Philanthropy) “Let Yourself Soar”: Panel
SPIRIT OF A WOMAN CONFERENCE LEADERSHIP
Honorary Chairs
Dr. Carla Hayden, Chief Executive Officer, Enoch Pratt Free Library
Dr. Leslie King-Hammond, Chairperson of the Board of the Lewis Museum; Graduate Dean Emeritus; Founding Director – Center for Race and Culture
GBS President – Chrishawn Calloway
General Chairs – Tonja McCoy, Kisha Belton
SOAW Steering Committee
Chrishawn Calloway Julia Winborne
Francena Bean-Waters Donna Shannon
Tonja McCoy Keshia Brown
Kisha Belton Teresa McLaurin
Theresa Boston Dora Jones- Brownley
Betty Clark
DEMOGRAPHICS
I. Attendance
a. 163 (SOAW Conference - March 2012)
b. 300 + (SOAW Conference – April 2013)
II. Ethnicity
a. 96% African American
b. 4% Other
III. Gender
a. 98% Female
b. 2% Male
IV. Age
a. 18-54 – 60%
b. 54-65 -30%
c. Over 65 -10%
V. Income Level
a. $0-$35,000 – 64%
b. $35,000-$75,000 – 25%
c. $75,000-$100,000 -11%
VI. Area of Residence
a. Baltimore City Metro – 69%
b. Maryland Counties (Prince Georges, Montgomery, Eastern Shore, Anne Arundel) -15%
c. Washington, DC – 10%
d. New York – 2%
e. Pennsylvania – 2%
f. New Jersey – 2%
TARGET MARKET
Maryland, DC, Virginia, Pennsylvania, New Jersey, New York, Delaware
MARKETING STRATEGIES
GBS Partners/Corporate Sponsors – ABC (Associated Black Charities); TCS (TeleCommunication Systems); Verizon; Rev. Dr. Jamal Bryant-Empowerment Temple AMEC; WomanScope News Magazine; Fieffee 4 Haiti; McDonalds; BC/BS; PNC Bank; M&T Bank
NCNW Internet Campaign – via www.ncnw.org - Nationwide (23,000), MD/DC/VA/PA (6,000)
GBS Internet Campaign – via www.gbs-ncnw.com (2,183); Facebook (150); Twitter (42); YouTube (125)
Internet Eblast – NCNW; GBS-NCNW; Empowerment Temple (Rev. Dr. Jamal-Harrison Bryant - 275,000); Greatness Now.Org (1,800); Headz N’ Dreadz (38,760); Season Women Ministries; 100 Black Women; 100 Black Men and others: government officials, sororities, fraternities, social & civic organizations
Print/Digital Media – Upscale Magazine, Jet/Ebony, Heart & Soul Magazine, Essence, WomanScope News Magazine, Baltimore Sun, Afro American Newspaper (Baltimore & DC), Baltimore Times Newspaper
Cable TV – Comcast, Aspire TV (Jamal Bryant), WORD Network (Jamal Bryant); BET; TV One; TV (MD/DC/VA) – WMAR-TV (ABC), WBAL-TV (NBC), WJZ-TV (CBS), WBFF (Fox), WMPB (PBS), WHUT (Howard Univ.)
Radio - Radio One Licenses, LLC (WERQ-FM, 00WOLB, WPRS-FM, WWIN, WKYS, WMAL, WOL); WHUR-FM (Howard Univ.), WEAA (Morgan State Univ.), WESM (University of Maryland Eastern Shore); SPIRIT (Yolanda Adams)
Wire Press Releases
ABOUT NCNW AND GBS-NCNW
The National Council of Negro Women, Inc. (NCNW) is a non-profit membership organization founded in 1935 by Mary McLeod Bethune. Our mission is to lead, develop and advocate for women of African descent as they support their families and communities. We fulfill this mission through research, advocacy, national and community-based health, education and economic empowerment services and programs in the United States and Africa.
We are a council of 39 affiliated national African American women’s organizations and over 200 sections in 34 states addressing local needs while impacting communities nationwide – connecting nearly 4 million women worldwide!
National and international programs include:
The high-profile annual Black Family Reunion Program Celebration.
A national obesity abatement initiative.
A partnership with national women's organizations in Benin to deliver technology, literacy, microcredit and economic empowerment programs.
A small business incubator program in Senegal.
The national headquarters, which acts as a central source for program planning, is based in Washington, DC, on Pennsylvania Avenue, located between the White House and the U.S. Capitol. NCNW also has two field offices.
The Greater Baltimore Section of NCNW, Inc. (GBS-NCNW) was founded in 1943 by Kate Sheppard to address the social needs and political change in Baltimore City. We have influenced the spiritual, social, economic, cultural and political life in the Baltimore metropolitan area, the nation and internationally.
GBS-NCNW sponsors events and diverse activities to build on strengths and traditional values as well as promotes healthy lifestyles and behaviors through wellness projects. These include a variety of health initiatives, education, economic and social empowerment activities. We provide information, training, mentoring and support on issues affecting African American women and their families, and their community.
GBS sponsor community service projects and programs that include: Adopt-A-School / Family (BLSFYW), International projects in Africa & in Haiti (CEPROFAM), “Beyond the Walls” (outreach to the homeless) and Mini Seminars on various issues.
For further information please contact:
Tonja McCoy
443-453-2979
[email protected]
In the spirit and tradition of Mary McLeod Bethune "leave no one behind."